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4-D branding: cracking the corporate code of the network economy

by Gad, Thomas.

Material type: book Book; Format: print ; Literary form: not fiction Description: 183 p.Publisher: New Delhi Pearson Education Asia 2001Availability: Items available for loan: Vikram Sarabhai Library [Call number: 659.12 G2F6] (1).
Adkatha: the story of Indian advertising

by Halve, Anand | Sarkar, Anita.

Description: 333 p.Publisher: Goa Centrum Charitable Trust 2011Availability: Items available for loan: Vikram Sarabhai Library [Call number: 659.10954 H2A2] (1).
Advanced brand management: from vision to valuation

by Temporal, Paul.

Material type: book Book; Format: print ; Literary form: not fiction Description: xv, 296 p.Publisher: Singapore John Wiley & Sons (Asia) Pte Ltd., 2002Availability: Items available for loan: Vikram Sarabhai Library [Call number: 659.12 T3A2] (1).
Amul's India: concept, design and co-ordination by dy works based on 50 years of Amul advertising

by daCunha Communication.

Material type: book Book; Format: print ; Literary form: not fiction Description: 212 p.Publisher: Noida HarperCollins Publishers 2012Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.827 A6] (1).
Asian branding: a great way to fly

by Batey, Ian.

Material type: book Book; Format: print ; Literary form: not fiction Description: ix, 412 p.Publisher: Singapore Prentice-Hall 2002Availability: Items available for loan: Vikram Sarabhai Library [Call number: 659.12 B2A8] (1).
Best of brand equity

by Economic Times | Economic Times.

Material type: book Book; Format: print ; Literary form: not fiction Description: 146 p. With CD at Acc. No. 100.Publisher: Bombay Times of India 1997Availability: Items available for loan: Vikram Sarabhai Library [Call number: 659.12 E2B3] (1).
Best of brand equity

by Economic Times.

Material type: book Book; Format: print ; Literary form: not fiction Description: 98 p.Publisher: Bombay Times of India 1992Availability: No items available
Brand building advertising: concepts and cases (Case Book II)

by Parameswaran, M. G | Medh, Kinjal.

Material type: book Book; Format: print ; Literary form: not fiction Description: xiii, 200 p.Publisher: New Delhi Tata McGraw Hill Education Pvt Ltd., 2011Availability: Items available for loan: Vikram Sarabhai Library [Call number: 659.10954 P2B7] (1).
Brand child: remarkable insights into the minds of today's global kids and their relationships with brands

by Lindstrom, Martin | Seybold, Patricia B.

Material type: book Book; Format: print ; Literary form: not fiction Description: xvi, 318 p.Publisher: London Kogan Page 2003Availability: Items available for loan: Vikram Sarabhai Library [Call number: 659.12 L4B7] (1).
Brand failures: the truth about the 100 biggest branding mistakes of all time

by Haig, Matt.

Edition: 2nd ed.Material type: book Book; Format: print ; Literary form: not fiction Description: xiv, 242 p.Publisher: London Kogan Page 2011Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.827 H2B7] (1).
Brand management: the Indian context

by Moorthi, Y. L. R.

Material type: book Book; Format: print ; Literary form: not fiction Description: xi, 171 p.Publisher: New Delhi Vikas Publishing House Pvt. Ltd. 1999Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 M6B7] (1).
Brand manners: how to create the self-confident organisation to live the brand

by Pringle, Hamish | Gordon, William.

Material type: book Book; Format: print ; Literary form: not fiction Description: xiv, 314 p.Publisher: Chichester John Wiley & Sons 2001Availability: Items available for loan: Vikram Sarabhai Library [Call number: 659.12 P7B7] (1).
Brand new justice: how branding places and products can help the developing World

by Anholt, Simon.

Description: ix, 173 p.Publisher: Noida Reed Elsevier India Pvt. Ltd. 2008Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.827 A6B7] (1).
Brand positioning: strategies for competitive advantage

by Sengupta, Subroto.

Material type: book Book; Format: print ; Literary form: not fiction Description: xix, 299 p.Publisher: New Delhi Tata McGraw-Hill Publishing Co. Ltd., 1990Availability: Items available for loan: Vikram Sarabhai Library [Call number: 659.12 S3B7-4] (4). Withdrawn (5).
Branding your business: promoting your business attracting customers and standing out in market place

by Hammond, James.

Description: xii, 255 p.Publisher: New Delhi Kogan Page India 2008Availability: No items available
Branding: a practical guide to planning your strategy

by Randall, Geoffrey.

Material type: book Book; Format: print ; Literary form: not fiction Description: vii, 184 p.Publisher: New Delhi Kogan Page 2003Availability: Items available for loan: Vikram Sarabhai Library [Call number: 659.12 R2B7] (1).
Branding: concepts and process

by Pati, Debashis.

Material type: book Book; Format: print ; Literary form: not fiction Description: xi, 212 p.Publisher: Delhi Macmillan India Ltd., 2002Availability: Items available for loan: Vikram Sarabhai Library [Call number: 659.12 P2B7] (1).
Brands and branding

by Clifton, Rita | Simmons, John | Ahmed, Sameena | Allen, Tony | Anholt, Simon | Thompson, Bahr Anne | Barwise, Patrick | Blackett, Tom | Bowker, Deborah | Brymer, Chuck | Doane, Deborah | Faulkner, Kim | Feldwick, Paul | Hilton, Steve | Lindemann, Jan | Poulter, Allan | Smith, Shaun.

Material type: book Book; Format: print ; Literary form: not fiction Description: xv, 256 p.Publisher: London Profile Books 2003Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 C5B7] (1).
Brands in the balance: meeting the challenge to commercial identity

by Drawbaugh, Kevin.

Material type: book Book; Format: print ; Literary form: not fiction Description: viii, 278 p.Publisher: Delhi Pearson Education Asia 2001Availability: Items available for loan: Vikram Sarabhai Library [Call number: 659.12 D7B7] (1).
Brands: visions and values

by Goodchild, John [Editor] | Callow, Clive [Editor].

Material type: book Book; Format: print ; Literary form: not fiction Description: ix, 161 p.Publisher: Chichester John Wiley & Sons 2001Availability: Items available for loan: Vikram Sarabhai Library [Call number: 659.12 B73] (1).
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