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A study of celebrity brand endorsements on socail media(CD)

by Prakash, Mayank | Chaturvedi, Prateek | Roy, Niloy.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: Ahmedabad Indian Institute of Management 2014Availability: Items available for reference: Vikram Sarabhai Library [Call number: SP 2014/1883] (1).
Acceptance/ Rejection of Gendered Brands of Androgynous Products by Radhesh C. Verma and Sujit Kumar Biswas (Student Project)

by Verma, Radhesh C | Biswas, Sujit Kumar.

Material type: book Book; Format: print ; Literary form: not fiction Description: 133 p.Publisher: Ahmedabad Indian Institute of Management 1993Availability: Items available for reference: Vikram Sarabhai Library [Call number: SP 1993/336 ] (1).
Advertising strategy for a medium - sized textile manufacturer by Arun T.N. Kumar and S. Sen Gupta (Student Project)

by Kumar, Arun T.N | Banerjee, A | Sen Gupta, S.

Material type: book Book; Format: print ; Literary form: not fiction Description: 31 p.+exhibits.Publisher: Ahmedabad Indian Institute of Management 1989Availability: Items available for reference: Vikram Sarabhai Library [Call number: SP 1989/167 ] (1).
Analysis of a marketing case using lotus - 123 by Rajeev Anant Kale (Student Project)

by Kale, Rajeev Anant.

Material type: book Book; Format: print ; Literary form: not fiction Description: Various Pagination.Publisher: Ahmedabad Indian Institute of Management 1986Availability: Items available for reference: Vikram Sarabhai Library [Call number: SP 1986/17 ] (1).
Analysis of sources, extent and nature of pioneer brand advantege and strategies for pioneeing brands and late entrants by Ajay Mohan Dang (Student Project)

by Dang, Ajay Mohan.

Material type: book Book; Format: print ; Literary form: not fiction Description: 68 p.Publisher: Ahmedabad Indian Institute of Management 1997Availability: Items available for reference: Vikram Sarabhai Library [Call number: SP 1997/590 ] (1).
Analysis of the positioning strategies of the major brands of instant coffee in India by P. Datta (Student Project)

by Datta, P.

Material type: book Book; Format: print ; Literary form: not fiction Description: 110 p.Publisher: Ahmedabad Indian Institute of Management 1989Availability: Items available for reference: Vikram Sarabhai Library [Call number: SP 1989/163 ] (1).
Application of quantitive models and statistical tools to other functional areas, especially marketing by S. Ramaswami (Student Project)

by Ramaswami, S.

Material type: book Book; Format: print ; Literary form: not fiction Description: 13 p. Exhibits.Publisher: Ahmedabad Indian Institute of Management 1986Availability: Items available for reference: Vikram Sarabhai Library [Call number: SP 1986/20 ] (1).
Brand equity index: Determinates and measurement by Satish P. Kulkarni and Suresh V. (Student Project)

by Kulkarni, Satish P | Suresh V.

Material type: book Book; Format: print ; Literary form: not fiction Description: 104 p.Publisher: Ahmedabad Indian Institute of Management 1993Availability: Items available for reference: Vikram Sarabhai Library [Call number: SP 1993/342 ] (1).
Brand extension - a case of Vadilal by Dronodeb Raychaudhuri and Suyash Lad (Student Project)

by Raychaudhuri, Dronodeb | Lad, Suyash.

Material type: book Book; Format: print ; Literary form: not fiction Description: 65 p.Publisher: Ahmedabad Indian Institute of Management 2003Availability: Items available for reference: Vikram Sarabhai Library [Call number: SP 2003/983 ] (1).
Brand identification and "brand equity" in rural India for consumer goods - prospects and challenge by Ramesh K. (Student Project)

by K., Ramesh.

Material type: book Book; Format: print ; Literary form: not fiction Description: 111 p.Publisher: Ahmedabad Indian Institute of Management 1995Availability: Items available for reference: Vikram Sarabhai Library [Call number: SP 1995/514 ] (1).
Brand ranking analysis assessment and efficacy by Nitin Rungta and Rohit Pareek (Student Project)

by Rungta, Nitin | Pareek, Rohit.

Material type: book Book; Format: print ; Literary form: not fiction Description: Various pagination.Publisher: Ahmedabad Indian Institute of Management 2006Availability: Items available for reference: Vikram Sarabhai Library [Call number: SP 2006/1314 ] (1).
Brand relaunches by Kanchan Mirani and Indrajit Lahiri (Student Project)

by Mirani, Kanchan | Lahiri, Indrajit.

Material type: book Book; Format: print ; Literary form: not fiction Description: 86 p.Publisher: Ahmedabad Indian Institute of Management 1994Availability: Items available for reference: Vikram Sarabhai Library [Call number: SP 1994/455 ] (1).
Brand repositioning of intel by Mukta Dharma and Nishim Kaler (Student Project)

by Dharma, Mukta | Kaler, Nishima.

Material type: book Book; Format: print ; Literary form: not fiction Description: Various pagination.Publisher: Ahmedabad Indian Institute of Management 2007Availability: Items available for reference: Vikram Sarabhai Library [Call number: SP 2007/1464 ] (1).
Brand strategy: brand extensions in the Indian context by Nachiket Pantvadiya and P. R. Ganpathy (Student Project)

by Pantvadiya, Nachiket | Ganpathy, P. R.

Material type: book Book; Format: print ; Literary form: not fiction Description: 44 p.Publisher: Ahmedabad Indian Institute of Management 1993Availability: Items available for reference: Vikram Sarabhai Library [Call number: SP 1993/319 ] (1).
Branded commodities in the Indian market scope and potential: a report by Madhu Manral and Sumit K. Mishra (Student Project)

by Manral, Madhu | Mishra, Sumit K.

Material type: book Book; Format: print ; Literary form: not fiction Description: 37 p.Publisher: Ahmedabad Indian Institute of Management 1999Availability: Items available for reference: Vikram Sarabhai Library [Call number: SP 1999/666 ] (1).
Branding and online advertisement inventory management strategy for Indiamart.com by Aurvind Lama and Ganapathi Srinivas Lingala (Student Project)

by Indian Institute of Management.

Material type: book Book; Format: print ; Literary form: not fiction Description: various.Publisher: Ahmedabad Indian Institute of Management 2006Availability: Items available for reference: Vikram Sarabhai Library [Call number: SP 2006/1267 ] (1).
Branding and positioning of commodities by N. Sathish and Abdurahiman K. K. (Student Project)

by N., Sathish | K. K., Abdurahiman.

Material type: book Book; Format: print ; Literary form: not fiction Description: 62 p.Publisher: Ahmedabad Indian Institute of Management 1996Availability: Items available for reference: Vikram Sarabhai Library [Call number: SP 1996/546 ] (1).
Branding cotton by T. M. Narayan and Priya B. Prasad (Student Project)

by Narayan, T. M | Prasad, Priya B.

Material type: book Book; Format: print ; Literary form: not fiction Description: 40 p.Publisher: Ahmedabad Indian Institute of Management 2000Availability: Items available for reference: Vikram Sarabhai Library [Call number: SP 2000/719 ] (1).
Branding in Indian food market by Saroj Kumar Nanda (Student Project)

by Nanda, Saroj Kumar.

Material type: book Book; Format: print ; Literary form: not fiction Description: 46 p.Publisher: Ahmedabad Indian Institute of Management 2001Availability: Items available for reference: Vikram Sarabhai Library [Call number: SP 2001/782 ] (1).
Branding of commodities recent phenomena by Anuragi Raman and Raman Sengupta (Student Project)

by Raman, Anuragi | Sengupta, Arindam.

Material type: book Book; Format: print ; Literary form: not fiction Description: 51 p.Publisher: Ahmedabad Indian Institute of Management 1996Availability: Items available for reference: Vikram Sarabhai Library [Call number: SP 1996/537 ] (1).
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